Lean Startup

Alistair Croll & Benjamin Yoskovitz have written Lean Analytics for the entrepreneur who’s using the “Lean Startup” ideas of business model development. Lean Startup is big on data-driven decisions; “don’t guess - measure”. And then change your plan based on what you learnt. This book focuses on that measurement, how to choose the metric, how to measure it, how to use the results. The authors use many case studies to illustrate their experiences, which I found very useful.

Steve Blank is famous as part of the “Lean Startup” / “Customer Development” idea of growing a business (and if you are in publishing and don’t know about these concepts, google them and learn because someone who does is about to eat your business…) He was scheduled to start a new ‘Lean Launchpad’ course at Stanford this month, available free over the Internet. But he’s postponed it for two months to rewrite the course based on his new book “The Startup Owner’s Manual”, available next month.