Steve Blank new ‘Lean Startup’ book not available as ebook

Steve Blank is famous as part of the “Lean Startup” / “Customer
Development” idea of growing a business (and if you are in publishing
and don’t know about these concepts, google them and learn because
someone who does is about to eat your business…)

He was scheduled to start a new ‘Lean Launchpad’ course at Stanford
this month, available free over the Internet. But he’s postponed it
for two months to rewrite the course based on his new book “The
Startup Owner’s Manual”, available next month.

http: //steveblank.com/2012/02/09/two-giant-steps-forward-for-entrepreneurs

Almost every comment on his blog page says “Great! Want the new book!
Please can we have an ebook version?”

He is undoubtedly someone worth listening to; I’m really looking
forward to the course.

But I do find it slightly amusing that he didn’t do the “Customer
Development” about his own book :)

Would it *really* have been that hard to release both a physical book
and an ebook at the same time?

It looks as though he’s decided to self-publish, and is using Amazon
for payments. But not for publishing. Strange.

P.S. Why do I care? Because I want to buy the book and he’s just doubled the price for me here in the UK

Item(s) Subtotal: 	$39.95
Shipping & Handling: 	$32.90
Estimated Tax: 	$0.00
Order Total: 	$72.85

3 Comments

  • Rachel

    Reply Reply February 9, 2012

    And within 4 hours of the original post, a good response…

    Steve’s made the book available via The Book Depository, so free delivery worldwide. So still no ebook, but at least a reasonable price physical book…

    My comment on Steve’s site: “Excellent! £18.97 looks *so* much better than >$72 :) Sold… And I look forward to the course starting…”

    His response: “customer development at work!”

    Absolutely true.. Most of the comments about wanting the ebook were mainly because of the physical shipping costs from the US :)

  • Mark

    Reply Reply February 21, 2012

    I ordered a couple of copies from The Book Depository. Still I would love it as an ebook, even better if buying a physical copy conferred the ability to download an ebook copy. I buy quite a few books from O’Reilly and think the DRM free approach, with physical copies adding ebook versions to your account, is the best way to serve and respect readers. Most of us just want to be able to read in the format that is easiest for us on the available devices at a given time.

    Anyway, at least this time getting a print copy seems to be easier. 4 steps to the Epiphany was a real pain to track down in the UK for quite some time.

  • Sid

    Reply Reply April 19, 2012

    I saw on a forum somewhere that people ordered books from Amazon and had them sent to this place when the ebook was not available. Then they can download it digitally, might be one solution.
    http://techcrunch.com/2012/04/02/1dollarscan-fine-tune/

    Also book depository is great, I’ve been very happy with them.

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